We Build Demand Generation Engines for Companies With Complex Sales Cycles
Transform your "brochure and trade show department" into a strategic growth engine that deliver qualified opportunities monthly with CFO-approved attribution.
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Most B2B companies hit a growth plateau. Here’s why.
THE STRUGGLE
Sales Team Skepticism
Your sales team dismisses every lead as "junk" because there's no systematic nurturing process. They complain that marketing leads are garbage while you can't deliver the qualified, nurtured prospects they actually need to close deals.
Attribution Breakdown
You can't prove positive ROI on marketing spend because attribution is non-existent. Your CAC is either too high or completely unknown, making budget planning impossible and leaving you defenseless in quarterly reviews.
The Perception Problem
The deeper anxiety: being exposed as not "data-driven" enough when budget cuts come. While you're defending basic initiatives, nimble competitors are capturing the digital market share that should be yours.
This is what your new marketing engine looks like.
Revenue Attribution That Actually Works
Complete tracking from first touch to closed deal. Present clear ROI data instead of vanity metrics. Our manufacturing client's CFO went from questioning spend to asking for more budget.
Sales-Ready Lead Pipeline
Lead scoring and nurturing that delivers prospects sales actually wants to work. Sales teams go from complaining about "junk leads" to actively requesting more marketing prospects.
Build Executive Credibility
Transform from cost center to profit center with sophisticated infrastructure. Walk into quarterly meetings with confidence, presenting single charts that show marketing-sourced revenue.
Predictable Growth Engine
Marketing automation designed for complex B2B sales cycles. Build the foundational infrastructure that makes marketing your most predictable revenue driver, not overhead.
Our process is simple.
We fix what's broken, build what's missing, then scale what's working.
01
Audit
We analyze your existing marketing and sales systems to identify attribution gaps, lead quality issues, and alignment problems. This diagnostic phase reveals exactly why your current approach isn't delivering the ROI proof your board demands.
02
Build
We architect the marketing automation, attribution tracking, and lead nurturing systems that transform your department from cost center to profit center. Every system is designed for your sales cycle, no matter how complex, and board reporting requirements.
03
Grow
With proven infrastructure in place, we optimize and scale your demand generation engine. Sales gets consistent, qualified leads while you present clear revenue attribution that makes CFOs smile.
Real transformations, real results.
Industrial Manufacturer
Increased qualified leads by 300% in 6 months by implementing a full-funnel content and attribution system.
Logistics & Supply Chain
Achieved a 7:1 marketing ROI by connecting HubSpot CRM data to targeted LinkedIn ad campaigns.
Specialized Engineering Firm
Built a lead nurturing system that reactivated a dormant email list, resulting in $1.2M in new pipeline.
B2B SaaS for Industrials
Reduced cost per MQL by 40% through precise audience targeting and data-driven ad optimization.
Heavy Equipment Dealer
Generated over 500 service-related leads in the first year through a localized SEO and content strategy.
The Rise & Rank Difference
Other Agencies
Fragmented channel focus
Junior account managers
Generic B2B strategies
Short-term monthly metrics
Confusing, unactionable reports
Unified revenue engine
Senior strategic partners
Sales cycle expertise
Long-term strategic infrastructure
Clear marketing dashboards
Ready to See How It Works?
Get Your Free Growth RoadmapBuilt by Industrial Marketing Vets
ABOUT US
With 30 years of combined experience in complex B2B environments, we know the unique challenges facing industrial marketing leaders today.
We've been building demand generation for companies large and small, transforming marketing from overhead into profit center.
We founded Rise and Rank because every marketing leader deserves to walk into board meetings with confidence, not anxiety.
Ready to make marketing your most predictable revenue driver? Let's talk.
Book a CallFrequently asked questions
We handle the heavy lifting while working closely with your team to ensure alignment. Your involvement focuses on strategy and approval rather than execution.
The longer you wait, the more market share competitors capture while you're stuck with broken attribution. Our 90-day program is designed to work around your schedule, not disrupt it.
Not necessarily. We are experts in HubSpot, but we can integrate with most major CRM platforms. Our initial audit will determine the best path forward for your existing tech stack.
You can't afford NOT to prove marketing ROI. Departments that can't demonstrate value get cut first. This investment protects your entire marketing budget by making it defensible with clear revenue attribution.
We are not a channel-specific agency. We are a strategic growth partner focused on the entire marketing and sales funnel. Instead of just delivering clicks or traffic, we build integrated systems designed to deliver one thing: predictable, measurable pipeline revenue.